Yang Kuei-mei As the New Celebrity Ambassador for the 2016 MOD Microfilm and Golden Short Film Contest
Yang Kuei-mei As the New Celebrity Ambassador for the 2016 MOD Microfilm and Golden Short Film Contest - Taipei Film Commission
On July 13, a celebrity ambassador and promo video release press conference was held for the 2016 MOD Microfilm and Golden Short Film Contest, which is organized by Chunghwa Telecom and co-organized by Taipei Film Commission (TFC) and ELTA Technology. Award-winning actress Yang Kuei-mei is following last year’s Golden Horse winner Lee Kang-sheng as the celebrity ambassador for the contest. Programming Director Kenji Ishizaka of Tokyo International Film Festival’s Asian Future section and Programming Group consultant Maggie Lee, who happened to be visiting Taiwan, also joined the event.
Award-winning actor Yang Kuei-mei and Programming Director Kenji Ishizaka of Tokyo International Film Festival’s Asian Future section.
MOD Microfilm and Golden Short Film Contest is the short film contest with the largest scale and highest prize in Taiwan. The organizers hope to discover more filmmaking talents through this competition. As Yang promoted the contest, she also called out to the children of established entertainers to engage in filmmaking to contribute to Taiwan’s television and film industries.
Award-winning actress Yang Kuei-mei in the promotional video for the 2016 MOD Microfilm and Golden Short Film Contest.
In the promotional short film for the 2016 MOD Microfilm and Golden Short Film Contest, Yang Kuei-mei claps the clapperboard energetically in her sharp outfit on Taipei City Hall’s rooftop helipad, calling for contestants to compete for the 2.6 million TWD prize. She recalled the day of filming the promotional short. “We were shooting in the sun and spent a lot of time waiting for the right lighting. It was hot and dusty, but the view of Renai Road from up high was beautiful.”
Award-winning actress Yang Kuei-mei is the celebrity ambassador for the 2016 MOD Microfilm and Golden Short Film Contest.
In addition to being the celebrity ambassador, Yang will also serve as a jury member for the contest. She stated that from real-life experiences to pure fantasy, the most important thing is to capture the “spirit of the story,” which will be what the jury values. Having won Best Actress awards at the Golden Horse Awards, Asia Pacific Film Festival, and Singapore International Film Festival, Yang pays special attention to the acting categories. She believes “Even pores are a part of the performance,” as the talent of actors can be seen in their eyes and body language. She promised to select the best of the actors based on her rich experiences in acting.
Having won multiple acting awards and now serving as the ambassador of a short film contest, many wonder whether she would go on to direct her own short films. Yang denied quickly. “No. I have too much on my plate. It might give me an anxiety disorder, and I would lose a lot of money!” Yang explained that rather than directing, she is more interested in discovering new talents. She stressed that she was looking forward to the entries very much.
The 2015 MOD Microfilm and Golden Short Film Contest has been widely well-received. It attracted entries from around the world, doubling every year, making it the largest of its kind in Taiwan. This year, Chunghwa Telecom teams up with TFC and ELTA Technology again as organizers, with supporting organizers Micro Movie Association and SmartFun Digital. The contest comprises the 15-minute Society and Campus categories and the 3-Minute Golden Short Film category. The total prize is 3.6 million TWD. In addition to winners, honorable mentions, and nominees selected from each category, there are best actor and actress awards and the 1 million TWD Grand Prize. Furthermore, there are the 1 million TWD Chunghwa Telecom Collaboration Award and the new Script Collaboration Award sponsored by ELTA Technology. Along with the Grand Prize, contestants have the chance to win up to 2.6 million alone. Meanwhile, all nominated films will be released on Chunghwa Telecom’s MOD platform in HD, providing exposure to up-and-coming filmmaking talents. Chunghwa Telecom has supported creative industries in Taiwan with action by creating a high-quality contest that facilitates dreams and creativity. It has also catalyzed the exchanges between the industry, government, and academia, helping Taiwan’s creative energy generate value in the industry.(Article/ Catherine Huang; Photography/ May Wen and Richard Wang; Video/ Claire Guei)
Promo video for the 2016 MOD Microfilm and Golden Short Film Contest: