Taipei Film Activity – October, 2016
Taipei Film Activity – October, 2016 - Taipei Film Commission
Marketing Tactics Begin for Highly Anticipated Local Films After Mid-autumn
(Article/Kevin Chang; translation/Master Translation Service Co., Ltd)
Performance of Taiwanese films has been average in 2016. As autumn approaches, the audience still has yet to see a high grossing title, not to mention that art films are almost absent this year. Fortunately, many new titles that are due for release between the second half of year and early next year have surfaced near Mid-autumn Festival and began a series of marketing tactics that seem to have aroused the audience's anticipation towards Taiwanese films.
The 2016 Mid-autumn Festival makes a 4-day holiday for the public to return home and enjoy themselves, which filmmakers saw as a golden opportunity to promote productions for the highest exposure. In the eve of the holiday, the media and social networks began to be dominated by advertisements of Taiwanese films. Amongst the list of contestants, My Egg Boy by Director Fu Tien-yu and starring Rhydian Vaughan and Ariel Lin will be the first film to be released. Even someone as meticulous as Yee Chih-yen (Blue Gate Crossing) has openly praised about the film's unique feminine perspective towards men and Rhydian Vaughan's ability to capture the essence of the character he plays. This refreshing production may well be the new break that local filmmakers have longed for.
Scheduled for release in Taiwan and China during the coming Chinese New Year is Director Chen Yu-hsun's new film - The Village of No Return. The filmmaker has designed a creative marketing campaign specifically for the Mid-autumn festival, in which the lead cast including Shu Qi, Wang Qianyuan, Chang Hsiao-chuan and Yo Yang were gathered to pose for a human evolution diagram; the concept was then published into posters and greeting cards for the festive occasion. The Village of No Return was filmed almost entirely in Manzhou Township in Hengchun. The town has suffered tremendously in the latest typhoon disaster, and the production team hopes that the film's comedic tone would provide local residents with a spiritual relief and confident to restore and build a brighter future.
Art films seem to have paused since Hou Hsiao-hsien's The Assassin and Chang Tso-chi's Thanatos, Drunk last year. The absence of new productions has caused many to worry whether Taiwanese films are able to make entry into this year's Golden Horse Award at all. However, the audience was introduced to two new highly anticipated films in the eve of the holiday. One of which was Director Kuo Cheng-chui's first feature film Forêt Debussy; scheduled for screening on October 28, the publisher finally released its official poster, which features the profile of award-winning actress Gwei Lun-mei in the middle of a mysterious, dense forest.
The other highly anticipated film - Godspeed is the latest production of Golden Horse Best Director Chung Mong-hong (Parking) that took three years in the making. Apart from Chung's usual cast including Leon Dai, Nadow and Vincent Liang, the role that arouses the most curiosity is perhaps the lead character - Michael Hui (Hong Kong), who plays a taxi driver in Taiwan. The film's latest trailer shows Nadow, a courier, riding Michael Hui's taxi for a highway journey. The Golden Horse Awards nominees are due to be announced in the following month, and there is sure to be much discussion about how many nominations Taiwanese films are able to secure in this year's Golden Horse Award.
Apart from the new films, the audience also received an exciting news on the same day that Edward Yang's classic - A Brighter Summer Day will be screening in cinemas on November 11 in a 4K-remastered, 4-hour version to commemorate the film's 25-year anniversary. The film is one of the few that has gained respect among international filmmakers despite the passage of time, and this time around the Taiwanese audience will be given the chance to admire this master piece in its most complete and finest edition at a cinema.